About the casebook

How Agency Guide builds its casebook

Agency Guide is a casebook of 19 Australian marketing, branding and creative agencies, filed by specialty. Every entry starts from the agency's own website: what it says it does, where it says it works, and the pages that back both up.

Specialties on file

Web design is the busiest specialty, with 16 agencies. An agency can be filed under several specialties at once. A specialty earns its own browse page once three or more agencies share it; 5 do today: web design (16), digital marketing (8), custom software development (5), app development (3) and ecommerce development (3). Smaller specialties still appear as tags on each agency's page.

What counts as Australian

Each entry quotes one piece of Australian evidence and links to where it was found. Right now 14 agencies publish an Australian office and 5 describe work carried out in Australia. A .com.au address is not enough on its own, and neither is a client quote that happens to mention Sydney or Melbourne.

What stays out

A casebook entry carries no star ratings of ours, client reviews, awards, headcounts or years in business, because none of that can be checked against the agency's own pages. The directory is ranked by Google rating adjusted for review count, as set out below; casebook entries have no rating on file, so they follow the ranked list and run from A to Z on specialty pages. If a site gives no city or phone number, the entry has none either.

Keeping entries right

Every agency page shows the month its sources were read. The current casebook was checked in September 2026, and that month only changes when the pages are read again. To fix or remove an entry, email support@agencyguide.com.au. Include the agency's page on this site and a link to its own site that shows what should change.

How the directory is ranked

Ranked by Google rating adjusted for the number of reviews: every business starts at 4.5 stars from 10 reviews and its own reviews move it from there, so 4.9 from 300 reviews ranks above 5.0 from 6. The ratings are Google's figures as held in our data in October 2026, not an assessment by Agency Guide. The directory page lists every business Agency Guide holds, best-rated first, and each category and city page ranks the businesses in that category and city. A business whose branches share one website may be listed at only one of them, or at a few, so a chain's shop or office in your city may have no entry of its own here. Each listing carries that branch's own Google rating and review count, and its card says where that branch is. Source-checked profiles have no Google rating on file: they follow the ranked list on the directory page and are listed alphabetically on category pages. A city page shows its best-rated 100 as cards and the rest in a compact ranked list.

Businesses from public map listings

Besides its source-checked profiles, Agency Guide lists 6,867 businesses taken from their public map listings, across 126 ranked city pages, as held in our data in October 2026. Each is marked "Public map listing". A business is included only with at least five Google reviews, a primary category that matches the page, and a location placed from its own address or map coordinates; a business on our removal list is never included. These businesses have not been checked against their own websites. Each has a profile with its name, suburb, Google rating with the review count and the city page it is listed on, linking to its own website or its Google Maps listing.